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NEW APP

Financing

50% cash financing
Up to $1.1M in savings
2x MFN SAFE (startups)
2-10x Warrants (enterprise)
Private and public companies
C or B corporations
U.S. and international
Your new app isn’t just an incremental cost center—it’s a strategic asset engineered to compound revenue growth and deliver 10-100x returns faster than you thought possible.
Scope
Included

New App

Delivery Summary
Future Equity: $1.6M
Timeline: 39 Weeks (9 Months)
Team: PM, TPM, Designers, Engineers
Design: Components, Variants, Tokens, Screens, Flows, Interactions 
Documentation: PRD, Roadmap, Architecture, Data Model 
Engineering: Extra-high-lift (9), High-lift (39), Medium-lift (156) Issues
Releases: Monthly (9), Weekly (39), Daily (156)
Ship: V1 (0.1 — 0.9) or V-Next (1.1 — 1.9), etc.
Security: Industry Standards (2FA, SOC 2, GDPR)
Support: Low-lift Issues (+/-156)
Meetings: Scheduled Calls (1/week)
Phase 1

Brand Development

We will develop a comprehensive brand system to scale your business

Identity

You will get a category-leading symbol or wordmark you can trademark

Animation

You will get an animated logo for web, ad, and product use

Ad Creative

You will get a branded ad campaign for digital marketing

Waitlist

You will get a one page website for early adapters to sign up
Scope
Included

Requirements

We will draft a Product Requirements Document (PRD) of features for your app

Features

We will write a technical spec for 9 core features, each with 4 sub-features

Coherence

We will design features with mutual awareness to work cohesively and leverage data

Wireframes

We will make low-fi mockups for conceptualization, architecture, and data modeling

Styleguide

We will create a styleguide with typography and colors for a new brand or use yours

Components

We will build your Figma component library with auto-layout, variants, and tokens

Screens (UI)

We will design a high-fidelity user interface (UI) based on the PRD scope

Flows (UX)

We will sequence each screen into annotated flows of the user experience (UX)

Development

We will write front-end and back-end code for a native app, e-commerce app, or web app

Change Log

We will keep up-to-date records every time we ship functionality, fixes, or finesse
Additional Scope
Add-ons

Intelligence

We can design AI-enabled features using LLMs and proprietary data

Integration

We can integrate 1st or 3rd-party APIs to enrich the app experience

Prototyping

We can build a semi-functional, App Clip prototype of top 3 features

Animation

We can make code-ready micro-interactions to make the app feel delightful

Analytics

We can instrument the app to track KPIs and optimize your conversion funnel

Roadmap

We can build a roadmap of potential features and show how they map to future impact

Projections

We can calculate cost and revenue projections at a user/customer/feature-level
50% Cash Financing
Cost

-$0

Deal Terms
Future Equity: $1.6M
Startups can finance 50% with an MFN SAFE at a 2x multiple.
Enterprises can finance 50% with warrants at a 2x multiple and additional upside linked to agreed-upon performance milestones.
The calculator works for startups and enterprise; choose one when you order.
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