New App / Financing
Bank on yourself.
Product
Strategy
New App
Scale
Financing
50% Cash
MFN SAFE
Warrants
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NEW APP
Financing
50% cash financing
Up to $1.1M in savings
2x
MFN SAFE
for startups
2-10x
Warrants
for enterprise
Private or public companies
C or B corporations
U.S. and international
Get a world-class app on a limited budget without compromising on quality or speed.
Scope
Included
New App
3x
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Delivery Summary
Future Equity: $1.6M
Timeline: 39 Weeks (9 Months)
Team: PM, TPM, Designers, Engineers
Design: Components, Variants, Tokens, Screens, Flows, Interactions
Documentation: PRD, Roadmap, Architecture, Data Model
Engineering: Extra-high-lift (9), High-lift (39), Medium-lift (156) Issues
Releases: Monthly (9), Weekly (39), Daily (156)
Ship: V1 (0.1 — 0.9) or V-Next (1.1 — 1.9), etc.
Security: Industry Standards (2FA, SOC 2, GDPR)
Support: Low-lift Issues (+/-156)
Meetings: Scheduled Calls (1/week)
Phase 1
Brand Development
9 Weeks
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We will develop a comprehensive brand system to scale your business
Identity
Included
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You will get a category-leading symbol or wordmark you can trademark
Animation
Included
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You will get an animated logo for web, ad, and product use
Ad Creative
Included
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You will get a branded ad campaign for digital marketing
Waitlist
Included
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You will get a one page website for early adapters to sign up
Scope
Included
Requirements
1
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We will draft a Product Requirements Document (PRD) of features for your app
Wireframes
4
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We will make low-fidelity mockups for rapid development, user testing, and validation
Styleguide
1
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We will create a styleguide with typography and colors for a new brand or use yours
Components
8
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We will build your Figma component library with auto-layout, variants, and tokens
Screens (UI)
4
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We will design a high-fidelity user interface (UI) based on the PRD scope
Flows (UX)
4
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We will sequence each screen into annotated flows of the user experience (UX)
Development
17
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We will write front-end and back-end code for a native app, e-commerce app, or web app
Additional Scope
Add-ons
Intelligence
2 Sources
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We can design AI-enabled features using opensource LLMs and proprietary data
Integration
1 API
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We can integrate 1st or 3rd-party APIs to enrich the app experience
Prototyping
1 Flow
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We can create an interactive demo of how a feature in the app will look
Animation
+2
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We can make code-ready micro-interactions to make the app feel delightful
Analytics
+2
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We can instrument the app to track KPIs and optimize your conversion funnel
Roadmap
+2
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We can build a roadmap of features and show how they map to business value
Projections
+2
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We can calculate cost and revenue projections at a user/customer/feature-level
Financing
Included
50% Cash
3x
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Deal Terms
Future Equity: $1.6M
Startups can finance 50% with an
MFN SAFE
at a 2x multiple.
Enterprises can finance 50% with
warrants
at a 2x multiple and additional upside linked to agreed-upon performance milestones.
The calculator works for startups and enterprise; choose one when you order.
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50% Cash Financing
$
0.00
20% App Downpayment
$
0.00
80% Cash
Balance
$
0.00
9 Monthly Payments
$
0.00
100% Out of Pocket
$
0.00
2x Upside Potential
$
0.00
Order