New App

Build a New App

and Finance

50 %

with Future Equity

¹ Save up to $1.1M in cash when we build your new app at cost for 2x in equity via MFN SAFE (startups) or milestone-linked warrants (enterprises).

New

Product

Financing

10x

TEN TIMES better

Your new app should solve a problem or create an experience that's 10x betterthan any alternative so end-users and customers can't imagine a time before it existed.

Logic

LTV

Your new app's user-interface should be so engaging that user retention measurably increases and customer lifetime value (LTV1) climbs to 3x CAC2 or more.

¹LTV = (Average Revenue Per Customer per Time Period) × (Gross Margin %) × (Time Retained)

Your new app's functionality should create a network-effect that measurably increases distribution and lowers customer acquisition costs (CAC2) to at least 1/3 LTV1

²CAC = Total Customer Acquisition Costs ÷ Total Number of New Customers Acquired

CAC

1. Intuition

You have a clear vision for your company’s next move, but your teams are stretched thin, and resources are limited. You need a focused, efficient way to validate your intuition. The goal? Deliver more value to your customers and drive revenue growth, achieving an LTV that's 3x your CAC.

2. Requirements

We plan how your idea maps to the optimal sequence of features, so when your product is released, you’ll be able to measure how well each feature performs on its own, and how well everything works together. The outcome? You'll know which features increase LTV and which ones lower CAC.

3. Interface

You know a good interface when you see it and a great one when you feel it. We make your product experience more desirable (raising LTV) at the same time as making development teams more efficient (lowering fully-loaded CAC) by creating consistent and reusable design patterns throughout the app.

4. Experience

We craft intuitive experiences that offer flexibility, remove friction, and guide users forward. Once your app is live, we clear any emergent obstacles to further lower your CAC and create moments of delight that lift your LTV higher.

5. Accessibility

An app is well-designed if it’s obvious how to use it, and it just works. We make every touchpoint easy to interact with to prevent user errors (lowering CAC) and to increase conversions (raising LTV).

6. Interactions

We design interactions between the user and the interface to increase engagement, which raises LTV. Ignoring interaction design will increase churn and limit your LTV potential.

7. Network Effects

We design features that first have personal value and then have social value so the product becomes more valuable as the number of people using it increases. The more your viral co-efficient goes up, the more your CAC goes down.

8. Engineering

We organize and prioritize work by managing issues for your engineering team end-to-end, so everyone knows the true impact of each feature on LTV/CAC before a line of code is written and every time the app is used.

9. Delivery

We ship software in releases that follow the same format laid out in the product requirements. It's called semantic versioning. With this pairing, you can optimize and measure LTV/CAC impact to the ideal 3:1 ratio so your product can scale profitably.

10. Scaling

Now that your V1 has shipped, ideas are pouring in from every direction. To keep momentum strong without losing focus, we craft prioritized feature roadmaps that align user needs with business goals, so you can move forward with clarity and confidence.

Process

Intuition leads, data guides, focus wins.

Outcome

Web, ecommerce, blockchain, and mobile apps from scratch to scale

V0.7

Under NDA

To help a global ecommerce company deliver more value to current and potential customers, we're designing and developing a new iOS app that we hope will be one people can't imagine living without.

In-Progress Q3, 2024 - Q1, 2025

Dior

Euronext:CDI.PA

To improve conversion on Dior.com, we analyzed the UI+UX of the buying experience, delivered a strategic A/B testing roadmap, and redesigned the Dior checkout experience for desktop and mobile. Our work is being incorporated into a site-wide redesign, led by Dior HQ in Paris with support from AKQA.

Delivered Q1/2024

Dior

CFX

Series A

To help CFX demonstrate the speed and efficiency of its novel stablecoin protocol to investors and partners, we designed a mobile wallet that transforms U.S. dollar deposits into stablecoins pegged to select fiat currencies, enabling instant on-ramps and off-ramps across multiple country corridors.

Delivered Q4/2023

CFX

Hagerty

NYSE:HGTY

To help Hagerty keep collectible vehicle insurance policies in force when vehicles are sold, we designed a multi-sided online auction marketplace. Now, multiple potential buyers can bid on classic automobiles, owners and dealers can sell at market prices, and Hagerty reduces policy churn by brokering deals.

Delivered 2023

Hagerty

Highnote

Series Seed

We built the Highnote mobile app to give medical professionals and specialists at every level an easy way to help each other on the go. With Highnote, hospital administrators can facilitate staff problem solving and reduce the persistent turnover, starting with new nurses.

Launched 5/2022

Case Study

Tomorrow

Ethos

Series A

To help people prepare for risk in minutes, we built the Tomorrow app so families could make future decisions together and instantly create ready-to-sign legal docs in all 50 states.

Acquired 1/2022