Get a zero-to-one app

designed and built for

50 % cash plus a

little bit of equity.

¹ Get a 50% discount for a 2X cash multiple that converts to equity via MFN SAFE.

Product

Design

Financing

V1

VERSION ONE

A V1 product should focus on solving a single, clearly-defined problem with precision and minimal complexity, delivering immediate value to its target users. It balances feature functionality and finesse, ensuring users can achieve their primary goal effortlessly and with delight.

Logic

LTV

A V1 product with an engaging user-interface increases retention which can measurably raise customer lifetime value (LTV1) to 3X CAC2

¹ LTV = Average revenue per customer * time retained

A V1 product with network-effects built into its core features increases distribution which can measurably lower customer acquisition cost (CAC2) to 1/3 LTV1

² CAC = All annual expenses / total number of customers

CAC

Process

“Design-driven companies outperform S&P by 228% over 10 years.” DMI

1. Roadmap

We plan how your ideal first features map to business value so when your product is released you’ll be able to measure which features raise LTV and which ones lower CAC.

2. Interface

We create consistent and reusable design patterns to make product development more efficient (lowering CAC) and make the product experience more desirable (raising LTV).

3. Experience

We create intuitive user experiences that guide people from start to finish, removing obstacles to lower CAC, adding delight to raise LTV.

4. Accessibility

We make every touchpoint easy to interact with to prevent user errors (lowering CAC) and increase conversions (raising LTV).

5. Interactions

We design interactions between the user and the interface to increase engagement, which raises LTV. Ignoring interaction design will increase churn and lower LTV.

6. Network Effects

We design features that have personal value and social value so the product becomes more valuable as the number of people using it increases. This lowers CAC.

7. Management

We can organize and prioritize work by managing issues for your engineering team end-to-end, so everyone knows the true impact of each feature on LTV/CAC.

8. Engineering

We ship software in releases that follow the same format as the product roadmap. With this pairing, you can optimize LTV/CAC to the ideal 3:1 ratio so your product can scale profitably.

Apps

“The potential for design-driven growth is enormous.” McKinsey

Highnote

To help hospitals reduce the turnover of medical professionals, Highnote gives specialists at every level a way to help each other remotely.

Launched 5/2022

Case Study

Tomorrow

Ethos

To help people prepare for risk in minutes instead of months, the Tomorrow app helps families make hard decisions together and instantly creates ready-to-sign legal docs in all 50 states. Series-A funded.

Acquired by Ethos 1/2022

Product

Get a zero-to-one app designed and developed at a 50% discount for a 2X cash multiple that converts to a little bit of equity in your company. Start with 10% down and pay the 40% cash balance in 5 monthly installments.

22+ weeks

Pricing

"Erik has a velocitizing effect on people."

Matthew

Lehman

Head of Payments Security, Amazon